I go over the reasons your email list isn’t the cash cow you were expecting — and how you can easily fix the issues.
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Transcript
Hi there, I’m Jennifer Roland Cadiente and I am your email marketing gal. Welcome to my YouTube channel. If this is your first time here, I talk about email marketing and the ways that solopreneurs can make it make it happen more easily.
So this week I want to talk about why most email lists never make money. I’m sure that you’ve heard that statistic that for every dollar you put into email marketing you get back 35 dollars or 36 dollars seeing 47 dollars but a lot of people aren’t making anything and you know if they’re paying for that email then they’re actually going negative each month and a lot of people you know they take that field of approach. If you build that email list the sales will follow but an email list doesn’t make money just because it exists or even just because it gets really big.
It makes money because it’s engaged. I’ve seen business owners with thousands of subscribers struggle to generate sales while others with just a few hundred subscribers consistently get clients and customers and the difference isn’t the size it’s what happens after someone joins and I’ve done you know I’ve done all of these things too with my email lists it’s hard sometimes to keep up and you know you don’t have time it feels like every week especially when you know you’re busy with your other work and you don’t always you can’t always think of what to say it gets really rough but here are some of the big mistakes that you’re making you may be making and why your list isn’t earning you money. They only hear from you when something’s being sold and this is huge and this is the one that I know I have done because again it gets hard to keep up and send something out consistently so you realize oh no I need to make money in my business I’ve got this new offer and that’s the first time you email people for three four five six months chances are they’ve forgotten that you exist so they don’t even open the email it may go into spam because they haven’t opened it or they may just be like I don’t even know you why would I want to buy from you second the content that you’re sending out isn’t relevant to what your subscribers actually need so that is a really easy thing to fix: ask people. You can do a survey monkey for free and just ask people what they need to hear you know you can give some multiple choice questions of the things that you typically write about um short answers where they can fill in the things that are you know that they actually care about and would buy if you don’t feel like you’re getting good response to that survey which you know if you haven’t been emailing consistently you probably aren’t then you can ask on social media ask you know ask your friends who are close to your target customers um just whatever you can do to get your content closer to what your people actually need the third mistake is that there’s no clear path from the free content to the things that people could pay you for and i was reading earlier today that you know those of us who’ve been in email marketing for a long time feel like you just you know you have to do all of these things you have to give all this stuff away for free before you can start charging and people who are coming in who are new they just start charging from day one and they’re making a lot more money than some of us so make sure that you’re always offering something paid so that your list can generate money for you so if you think about it you know your email list is more than just a collection of names it should be a tool to build relationships with people that know like and trust you because those are the people that will buy from you so every email is an opportunity to provide value solve a problem share a story guide your audience toward a solution and find a way to allow them to pay you for things so here’s a question are you focused on growing your list or are you focused on nurturing it and as i think you know we talked about early already nurturing it is what is going to get you sales and help you make money so let me know if you’ve made any of these mistakes post in the comments or if you’re getting this on my website go ahead and email me at jen@emailmarketinggal.com and we can have a conversation if you’re ready to build an email list that actually supports your business growth go ahead and connect with me by email and we can maybe set up a discovery call and and you know see how we can work together to help your email list start making your money. I’ll talk to you next time. Bye bye.